This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit 2promotix.com or interact with any content we publish. 2Promotix is a free, advertising-supported blog about digital marketing: we do not sell products, take payments, or operate user accounts. By accessing or using the Site, you acknowledge that you have read and understood this Policy.
1. Scope
This Policy applies to information we collect:
- Directly from you when you subscribe to our newsletter, post a comment, complete a form, or communicate with us.
- Automatically as you browse the Site (for example, through cookies, pixels, log files, and analytics tools).
- From third parties such as advertising networks, analytics providers, or social media platforms whose content is embedded on or linked from the Site.
It does not apply to third-party websites or services that we do not own or control.
2. Information We Collect
- Contact data: the email address and, optionally, the name or display name you provide when subscribing to our newsletter or writing to us.
- Comment data: the name, email address, and content you submit when posting a comment, along with the IP address used to post it (collected for spam prevention and moderation).
- Usage and device data: IP address, browser type, operating system, device identifiers, pages visited, links clicked, referring URLs, and session timestamps.
- Location data: approximate location inferred from your IP address or device settings (city or region level only).
- Advertising and measurement data: identifiers and interaction data collected by our advertising and analytics partners through cookies and similar technologies, such as which ads were shown, viewed, or clicked.
We do not collect payment or financial account information, because the Site accepts no payments.
3. How We Use Your Information
- Provide, operate, secure, and maintain the Site — Legal basis: legitimate interests.
- Publish and moderate comments and respond to your messages — Legal basis: consent / legitimate interests.
- Send our newsletter and related updates — Legal basis: consent.
- Display advertising on the Site, including measuring and, where permitted, personalizing it — Legal basis: consent (where required) / legitimate interests.
- Conduct analytics and research to understand which content is useful and to improve the Site — Legal basis: consent (where required) / legitimate interests.
- Detect, investigate, and prevent spam, fraud, invalid ad activity, and security incidents — Legal basis: legitimate interests / legal obligation.
- Comply with laws, regulations, and lawful requests — Legal basis: legal obligation.
Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out prior to the withdrawal. You can unsubscribe from the newsletter using the link in any email we send.
4. Cookies and Similar Technologies
We and our partners use first-party and third-party cookies, web beacons, pixels, and local storage to:
- Remember your preferences, including your cookie and privacy choices.
- Keep the Site secure and detect abusive or automated traffic.
- Measure Site performance and usage patterns.
- Deliver, cap the frequency of, and measure the effectiveness of advertising.
You can adjust your choices through the cookie preference panel on the Site, where available, or through your browser settings. Disabling cookies may limit certain functionality, but the Site’s articles will remain readable.
5. Advertising and Analytics Partners
The Site is supported by advertising. Third-party advertising networks, ad exchanges, and analytics providers may place cookies or similar identifiers on your device and collect usage data in order to serve ads, limit repetition, measure performance, and detect invalid traffic. Depending on your region and your choices, ads may be personalized based on your browsing activity across websites over time, or served on a non-personalized, contextual basis. These partners act as independent controllers of the data they collect and process it under their own privacy policies, which we encourage you to review.
You can limit interest-based advertising through industry opt-out tools such as the Digital Advertising Alliance (optout.aboutads.info), the Network Advertising Initiative (optout.networkadvertising.org), and, in Europe, Your Online Choices (youronlinechoices.eu), as well as through the ad and privacy settings offered by your browser or mobile operating system. Opting out does not remove advertising from the Site; it makes the ads you see less relevant to your interests.
6. How We Share Information
We do not sell your personal information for money. We share it only as follows:
- Service providers — vendors that perform services on our behalf (for example, cloud hosting, content delivery, analytics, comment moderation, and email delivery) under confidentiality obligations.
- Advertising and analytics partners — as described in Section 5. Under certain U.S. state privacy laws, the use of advertising cookies for cross-context behavioral advertising may be treated as “selling” or “sharing” personal information; you may opt out as described in Sections 5 and 8.
- Legal and security requirements — when required by law, subpoena, or to protect the rights, property, or safety of 2Promotix, our readers, or the public.
- Business transfers — in connection with a merger, acquisition, reorganization, or sale of assets, subject to this Policy.
- With your consent — if you expressly authorize us to do so.
Please note that comments you post are published on the Site and are visible to anyone who visits it; do not include information in a comment that you would not want to be public.
7. Data Retention
We retain personal data only as long as necessary to fulfill the purposes described in this Policy, meet our legal obligations, resolve disputes, and enforce our agreements. Newsletter subscriptions are retained until you unsubscribe; published comments are retained until you or we remove them; server logs and analytics data are retained for a limited period and then deleted or aggregated. Retention periods vary depending on the type of data and the context.
8. Security
We implement administrative, technical, and physical measures designed to protect information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
9. Your Privacy Rights
- EU / UK residents — Right of access, rectification, erasure, restriction of or objection to processing, and data portability. You may lodge a complaint with your local supervisory authority.
- California and other U.S. state residents — Rights to know, delete, and correct personal information, and to opt out of targeted advertising and of the sale or sharing of personal information. We honor Global Privacy Control signals sent by your browser.
- Other regions — Depending on local law, you may have similar rights. Contact us to exercise them.
To submit a request, use our contact page. We may ask for information to verify your identity before processing it, and we will not discriminate against you for exercising your rights.
10. Children’s Privacy
The Site is not directed at children under 13 (or under 16 in the EEA/UK). We do not knowingly collect personal information from minors. If we discover that we have done so, we will delete that information promptly.
11. International Data Transfers
Information collected through the Site may be transferred to, processed, and stored on servers located in the United States or other countries whose data-protection laws differ from those in your jurisdiction. When transferring personal data outside the EEA/UK or other regions with strict laws, we and our providers rely on approved mechanisms such as Standard Contractual Clauses.
12. Third-Party Links and Embedded Content
The Site may contain links to external websites and embedded content such as videos, social media posts, or interactive tools. Embedded content behaves as if you had visited the third party’s own website and may collect data about you, use cookies, and track your interaction with it. We are not responsible for the privacy practices or content of third parties, and we encourage you to review their policies before providing personal information.
13. Changes to This Privacy Policy
We may update this Policy from time to time. Material changes will be posted on this page with a revised “Last Updated” date. Your continued use of the Site after an update constitutes acceptance of the revised Policy.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please reach out through our contact page.
By using the Site, you acknowledge that you have read and understood this Privacy Policy and that we will process your information as described herein.