Angelina Green

Angelina Green usually writes about paid acquisition and content strategy — the two places where marketing budgets tend to leak fastest. She has spent the better part of a decade running campaigns for small ecommerce brands, which is where she developed a healthy suspicion of tactics that only work in case studies. At 2Promotix she covers Google Ads, landing page testing, and the unglamorous analytics work that tells you whether any of it paid off.